A common misconception is that TV has lost the battle with online advertising. However, TV watch-time continues to increase; what has changed, is how people watch. TV is now a “second screen” while viewers have their smartphone or tablet on-hand.
At Videobeat, we understand how to activate these audiences as we plan, produce and distribute TV commercials. Through the application of digital marketing metrics to the offline medium, we provide clients with quantifiable data, measuring campaign effectiveness and impact with our proprietary tracking software.
Thanks to our strong relationships with networks, we are also able to offer flexibility to our clients, including exclusive conditions specifically for test budgets. This allows your brand to try out TV and determine how it fits with your brand strategy. Combined with our in-house model of producing and managing a modern TV campaign in its entirety, we therefore take care of all your TV placement and attribution needs.