Attribution is key for marketers to spot the sources of their traffic and to show the impact their advertising has.
We are driven by data and insights. As online marketers, we saw the need to develop tools that measure the impact of hardly trackable TV commercials. Our proprietary TV Tracker Software collects data on viewer responsiveness directly after your advertisement’s airing. We give our clients a major advantage through online platform crossover tracking because interactions and site visitors finally become visualized and conversions initiated via TV are attributed.
Additionally, our software allows us to apply typical online marketing metrics to your offline commercials. This way, we provide detailed and transparent insights into your TV campaign performance and help guide your future on- and offline marketing strategies. By means of these insights, we also constantly optimize campaigns with our in-house response optimization system (ROS), which focuses on channel performance, time slots, and weekday allocation – enabling us to reduce the cost per visit by up to 50%.
Videobeat provides and efficient and effective way to track and measure the impact of your TV campaigns, surfacing the impact of every spot and allowing us to optimize your campaign by shifting spend to whichever time slots, programs or channels it yields the best results for.