Metrics in video advertising are diverse and complex. While many still focus on dated indicators, Videobeat’s analysts use our in-house technology to focus on resulting audience behavior, multilayer targeting alignment and success in bridging platform fragmentation among others. All in order to reduce your effective cost and boost the impact of your advertising campaign.
We are not only able to optimize campaigns in real time, but ensure a head-start on future campaigns and strategies. We always find potentials to lead your campaigns through new, even more ambitious avenues based on transparent and useful insights into your advertising. We aim to always generate more, better and deeper understanding of your viewership.
Additionally, one of Videobeat’s major assets is our automated and detailed cross-platform reporting. Aggregating more metrics than ever before we delineate holistic customer journeys and a unique possibility to steer every campaign along new and sophisticated targets. By analyzing and reporting viewers and their behavior across all platforms, we help you solve the attribution puzzle within your online video or TV campaigns.